Recently, Rumble released a mobile user engagement study that some key data when it comes to the behaviors of consumer mobile engagement. A key point of their data is that there are big differences in how consumers share mobile content depending on the content and the type of device they use.
Interestingly, Android users were shown to be 2 – 3 times more likely to share articles than iOS users. According to Rumble, “Although building a high-performing Android mobile app can be time intensive and expensive the Android market is continuing to grow and now represents more than half of the U.S. smartphone market”. Therefore, those publishers who want to grow their audience and reach will benefit from having an Android presence.
Additionally, if you thought the most used way users share mobile news articles was via Facebook or Twitter, you would be surprised to learn that according to Rumble, email is the top sharing method (76 percent) versus 12% who use Twitter and another 12% who use Facebook. Clearly it is important that marketers support email sharing in their mobile apps.
It was also shown that iPhone users display 3X more likely to share an article than iPad users. Clearly if your mobile model has sharing as fundamental point, your mobile application development plans should start with an Android application and follow with an iPhone application.
Rumble’s findings also show that push notification is a key engagement tool with rates as high as 70 percent of an app’s user base opening the app with just a single push. Clearly this is an excellent tool for continued engagement with your application.
